A woman with long dark hair, glasses, and tattoos on her arm stands with arms crossed in an office, wearing a white shirt. Behind her are computer monitors, a soda can, and a yellow poster with a bird and text.

Creative Direction. Clear + Fearless.

Sharper stories. Stronger campaigns. Finished work.

See the work

I help brands tell sharper stories, build stronger campaigns, and bring ideas across the finish line.

I’ve led campaigns for brands like Adobe, PayPal, Volkswagen, Ghirardelli, and Raley’s — blending strategy with craft to bridge bold ideas and precise execution. From full campaigns to brand strategy and art direction, I bring both the 30,000-foot view and the pixel-level detail.

The process is equal parts strategy, instinct, and collaboration. I listen for what’s not being said, make confident creative calls, and keep projects moving with a sense of clarity and ease. The result? Brands that look aligned, feel intentional, and work harder for the people behind them.

Adobe logo in black and green colors 
Clients
Ghirardelli logo with text and decorative border
Black and white logo of Raley's grocery store chain in northern California
A circular logo with the letters 'A' and 'J' with the words 'Fine' and 'Goods' around the perimeter for a gourmet grocery chain in Arizona
PayPal logo in black and white.
Volkswagen logo in black and white.
FoodHealth Company logo in black and white

How I Work

A 3D wireframe drawing of a cube with a smaller square on top showing an opening at the top of the cube, depicted in red lines on a black background.

Clarity first

Untangle the messy, set direction.

Red and black geometric 3D cube illustration with interconnected lines forming a star shape

Partner with teams to bring out the best ideas.

Collaboration always

Isometric illustration of layered 3D blocks with red outlines on a black background.

Follow-through to finish

No half-formed concepts — I see things through.

Creative in Action

Think of me as your off-site Fractional Creative Director: the creative leadership you need, minus the fluff and overhead.

A woman with long dark hair, glasses, and a classic red blazer, standing against a plain white background.
A workspace with notebooks, pens, a tablet, and printed color and grid sheets. A person with tattoos is sketching various icons and symbols on a grid notebook, surrounded by other drafting tools and visual references.
A woman with brown hair, glasses, and tattoos on her arm using a graphics tablet at a white desk, with a dual monitor setup, in a bright modern office with plants and colorful decor.

Beyond the Desk

The best work comes from staying curious, connected, and human.

Person wearing a helmet riding a teal and gold motorcycle in a parking lot with other motorcyclists in the background.

Riding my Harley (yes, really)

Hand holding metal chopsticks and a white plastic fork above a takeout box of noodles on a woven bamboo tray against a pink textured background.

Modeling hands (also yes, really)

Close-up of a black Harley Davidson motorcycle with the Harley Davidson logo on the tank, with blurred people and bike parts in the background.

Seeking out good design anywhere it hides...

Creative direction that makes the impossible look effortless.

Curious? →

Circular emblem with a star in the center and concentric circles. The text reads 'OFF-SITE FRACTIONAL CD MINUS THE FLUFF AND OVERHEAD' around the circles in red on a black background.