Case Studies

Raley’s Photography Art Direction

Crafted fresh, seasonal visuals to drive their grocery campaigns.

A table with a tiered tray holding pink and orange beverages, oranges with slices and star anise. A glass of pink drink, a bowl of fruit salad with apples, and a pomegranate with seeds and a gold spoon. The scene is lit with natural light casting shadows on the table and wall.

D2C Campaign Development for Trifecta

Led an integrated campaign rollout that built brand recognition in a competitive space.

A man running in a black shirt, white shorts, and sneakers, holding an orange package with a white recycle symbol and lightning bolt, smiling.

Building Global Brands Online

Concepted and delivered social-first creative for Adobe that engaged global audiences and kept the brand ahead of the curve.

Colorful floating cutouts with software logos in water

Dumplings

Directed a five-scene, one-day shoot that showcased Moodboard Studios’ biggest strength—versatility—and turned it into content that books the studio.

Variety of Asian dishes on a turquoise table, including spring rolls, dumplings, noodle salads, and fresh vegetables.

Raley’s

Shaped a cohesive visual system connecting product storytelling with Raley’s mission of fresh, local food.

Green grocery basket filled with snacks and drinks, including grape bunches, leafy greens, canned drinks, bottled water, and snack packages, on a white surface.