A table setting with chocolate-covered strawberries, a bowl of strawberries, almonds, two glasses of champagne, a bottle of wine in an ice bucket, rose petals, and a bouquet of red roses with white filler flowers.

Photo Art Direction

Behind every campaign is a library of images planned down to the last detail. From sourcing props and building sets to art directing the mood and color story, photo direction was about more than making things look good—it was about creating assets the team could pull from again and again. By planning shoots around versatility, we built cohesive image libraries that worked across banners, seasons, and campaigns, making sure every shot told the right story and kept the brand’s world consistent.


CLIENT: The Raley’s Companies

Project Type

Creative & Art Direction
Photo Production & Styling
Set Design & Prop Sourcing
Brand Asset Library Development

Decorative table setup with various drinks and desserts. There are two glasses of layered dessert in the foreground, a bottle of milk inside a glass bottle, an empty square glass bottle, a small cup of caramel, a glass of red-colored drink with a sal
A table with assorted drinks, including pink cocktails with fruit garnishes, a glass with ice and a straw, and a large bowl filled with sliced fruit, with some pomegranate seeds and sprigs of herbs scattered on the table.
A seafood platter featuring crab on a bed of ice, garlic bread slices with herb butter, a lemon wedge, a small bowl of melted butter, and a sprig of parsley, with a blue curtain in the background.
Valentine's Day setup with strawberries dipped in chocolate, a bouquet of red roses, glasses of white wine, a bottle in an ice bucket, almonds, and scattered rose petals.
Selection of five bottles of wine and champagne with two glasses of red and white wine on a white table in front of a red curtain.
Green shopping basket labeled 'Raley's' filled with groceries including leafy greens, canned goods, snack packages, green grapes, a bottled beverage, and a packet of pine nuts.
A wooden table with a blue bowl, silver spoon, black and white napkin, and various ingredients including red bell pepper, onions, kale, peanut butter, coconut milk, curry powder, and mixed nuts.
A blue circular bowl on a white surface with shadows cast around it.
Assorted decorated cakes on a marble surface, including chocolate and vanilla layers, with toppings like chocolate pieces, raspberries, and white chocolate curls.
A raspberry strudel cookie topped with white icing and colorful sprinkles on a light blue background with confetti design, label reads 'NEW!'