Woman standing outside holding a large cardboard box with a white logo featuring a lightning bolt inside a circle and three connected circles. She is smiling and wearing a light blue tank top, with plants and a house exterior visible in the background.

Sports Nutrition

Scaling a Sacramento start-up’s paid media from scrappy Facebook ads to a multi-platform engine driving 100%+ growth and tens of thousands of new subscriptions.

Trifecta’s paid media approach aimed to drive conversions and brand awareness through broad targeting and creative-led strategy. By designing data-driven creative, I helped Trifecta reach millions of new people and generate tens of thousands of new subscriptions. The 80/20 Rule ad reached over 70% women looking to lose weight, while the UFC Chef video reached over 70% men looking to improve their workouts.


CLIENT: Trifecta Nutrition

Project Type

Digital Design & Production
Art Direction
Client Presentation
Cultural Relevance

Never Quit

When COVID-19 disrupted routines, gyms closed, and motivation crashed, we built a gritty, motivational campaign that met customers where they were—turning raw, authentic design into some of our highest-performing prospecting ads, later rolled into evergreen campaigns.

Outcome: CTR 0.61% (above evergreen benchmarks)

Woman standing at her doorstep holding a large orange box with a white logo, wearing a blue sports bra and black leggings, with potted plants nearby.
A smartphone displaying a social media post of a woman sitting cross-legged with a tray of food, surrounded by three digital advertisements for a fitness and health brand against an orange background.

Social Brand Alignment

I led creative strategy and full-scale video production for campaigns across Facebook, Instagram, YouTube, and CTV—from scripting and on-set direction to post-production delivery. I drove data-driven creative iterations and cross-platform consistency, so that each campaign extended the brand’s visual language established through the organic system.

Outcome: Improved brand consistency and engagement across paid and organic platforms

In-House Experts

To fill the “middle of funnel” gap, I concepted, wrote, and produced Trifecta’s first-ever educational video ads—featuring athletes, testimonials, and our CEO—to position the brand as a trusted authority.

Outcome: Benchmarked above-average ROAS and CTR on both Facebook and YouTube

Trifecta 80-20 Diet Rules Ad

Trifecta UFC Partnership Ad

Do-It-All Runner

As Trifecta’s reach expanded beyond hardcore CrossFitters, I introduced lifestyle-driven ads highlighting everyday athletes (running, biking, swimming) and time-saving benefits—broadening appeal and connecting with new audiences.

Outcome: Established in-house production processes and templates, now used across the creative team

Trifecta Evergreen Runner Yoututbe Ad

Paleo Meal Plan Ad

A woman smiling and holding a packaged meal from Trifecta organics while standing in a kitchen, with a large orange delivery box nearby.

Want to see how I turned messy ad creative into a scalable system? Download the Trifecta Ad Systems Playbook to see it in action.